Jen Underwood

Founder & Principal Consultant, Ms.


Jen Underwood, founder of Impact Analytix, LLC, has 20 years of experience in “hands-on” development of data warehouses, hybrid data integration, reporting, dashboards, and predictive analytics. In addition to keeping a constant pulse on the analytics market, she has held roles on the Microsoft SQL Server team as a Sr. Technical Product Manager and on the Power BI team as a Principal Program Manager. Jen also was also honored to be a former Tableau Zen Master.

Throughout her career, she has helped customers select and succeed in adopting new technologies. She has launched new analytics products and turned around failed projects for organizations, systems integration firms and industry vendors. Today she provides advisory, thought leadership, go-to-market strategy, technical product management, market intelligence, content development, training, and event presentations for a wide variety of clients, financial investment groups, research firms and cloud SaaS/software companies.

Jen has a Bachelor of Business Administration – Marketing, Cum Laude from the University of Wisconsin, Milwaukee and a post-graduate certificate in Computer Science – Data Mining from the University of California, San Diego.

Jen holds a Bachelor of Business Administration degree from the University of Wisconsin, Milwaukee and a post graduate certificate in Computer Science - Data Mining from the University of California, San Diego.

Follow Jen on Twitter: @idigdata  Google+

Posts in SQL Server BI Blog view all

SQL Server 2016 Reporting Services
Jan 25, 2016

Top Takeaways from Microsoft's Reporting Roadmap

The future for on-premises Microsoft business intelligence looks a whole lot brighter these days. Here are the top five takeaways from Microsoft's....More
Microsoft Power BI
Dec 08, 2015

It is Time to Migrate Power BI for Office 365

Don't forget to migrate Power BI for Office 365 content before you leave for the holidays. Deprecation of Power BI for Office 365 starts at the end....More
New Power BI Designer unifies the “power” tools
Jun 03, 2015

Power BI Preview Gaining Market Momentum

As summer nears, the Power BI Preview is making bigger waves with every weekly release. Popular data sources and a plethora of Power BI Designer....More
Evolution of SQL Server continues
Jun 03, 2015

What is Coming in SQL Server 2016 for Business Intelligence

Over the past few years we did not hear anything from Microsoft about SQL Server on-premises business intelligence enhancements. The extended cricket....More
Microsoft Azure Machine Learning screenshot
Jun 20, 2014

Microsoft Cloud Predictive Analytics Preview Coming Soon

A preview of Azure Machine Learning, or Azure ML (project code name "Passau"), will be made publicly available in July 2014....More
Jun 17, 2014

Is Excel the Next Killer BI App?

With the latest Microsoft strategy shift of embedding self-service BI applications right within Excel, could Microsoft's Excel Power BI release....More
May 12, 2014

Key PASS Business Analytics Conference Takeaways

During the PASS Business Analytics Conference opening keynote, Kamal Hathi and Amir Netz showcased a series of game changing, significant....More
Microsoft Excel Power Pivot Business Intelligence Model
Mar 10, 2014

Does Excel Power Pivot Replace the Data Warehouse?

Power Pivot and other self-service BI tools are not a replacement for a data mart or data warehouse. When used correctly for Personal BI, Team BI,....More
Dec 13, 2013

Taking SQL Server Analysis Services Data Mining Further with Predixion Insight

Predixion is a Microsoft partner solution that supplements the base SSAS Data Mining offering with many features that have long been on my wish list....More
business intelligence word cloud
Oct 21, 2013

Building Real-World Microsoft BI Dashboards Today

I know all the Microsoft buzz is about Power BI and Excel these days, but customers need real-world, professional business intelligence solutions....More
What's SQL Server BI Blog?

Derek Comingore’s, Mark Kromer's, and Jen Underwood's candid look at SQL Server’s Business Intelligence features.

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